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a role in Creating the
Future of World Trade?

VAC4392 - Brand Coordinator

Division Communication
Location Dubai, U.A.E.
Department DPW FZE DUBAI PORT INTL
Closing Date 10-Dec-2019
About the Business

DP World is a leading enabler of global trade and an integral part of the supply chain. We operate multiple yet related businesses – from marine and inland terminals, maritime services, logistics and ancillary services to technology-driven trade solutions.

We have a portfolio of 77 operating marine and inland terminals supported by over 50 related businesses in 40 countries across six continents with a significant presence in both high-growth and mature markets. We aim to be essential to the bright future of global trade, ensuring everything we do has long-lasting impact on economies and society and creates a better future for everyone.

Our dedicated team of over 37,000 employees from 110 countries cultivate long-standing relationships with governments, shipping lines importers and exporters, communities, and many other important constituents of the global supply chain, to add value and provide quality services today and tomorrow.

We make sure cargo keeps moving so people have the things they need, when they need them, helping economies grow and nations prosper. It’s an important job, and one that requires smart, proud, passionate people working all across the world – people who are not afraid to innovate and find new ways of driving our business forward. We foster a culture of collaboration, innovation and respect. Our global workforce is made up of 45,000 people with over 110 different nationalities who bring their experience and expertise together, allowing us to be a global leader.

By thinking ahead, foreseeing change and innovation we aim to create the most productive, efficient and safe trade solutions globally.
About the Role

The Brand Coordinator is responsible for supporting brand and content management strategies with the Senior Manager - Content, the Group Communication team and global business units to ensure alignment and effectiveness.

As the Brand Coordinator, you will apply strategic, analytical and creative thinking to solve challenging brand issues on a daily basis. You will consult across the Group, throughout the world and on a range of brand topics (e.g. positioning, brand architecture, naming, customer experience and signature cues). Review brand submissions and content analytics on behalf of Group Communications and make informed recommendations to stakeholders within the business and leadership

 

Key Accountabilities
 
  • Support with the coordination, development and implementation of the brand strategy with the Senior Manager - Content
  • Ensure that all collateral reflects the Group’s visual identity, is compliant with the brand guidelines and adds value to the brand equity
  • Support the Senior Manager - Content to oversee the relevance and alignment of all marketing activity to the brand plan and brand purpose, ensuring a ‘one group’ view
  • Work with the Senior Manager - Content on the development of brand growth opportunities for the Group. Identify methods to utilise both the internal and external communication platforms to tell brand stories in innovative ways
  • Ensure that messaging is communicated in way that supports the brand purpose
  • Help develop insight-led brand activation and connection strategies, creating an integrated approach to building brand awareness and driving the brand purpose
  • Coordinate and take ownership of a global content calendar to coordinate external campaigns for the brand
  • Support the development of strategic integrated campaigns to raise awareness of the Group’s global programmes and initiatives
  • Take ownership of the brand e-library and governance. Develop a global brand ambassador program
  • Work with external vendors, partners and suppliers to ensure that assets on the e-library are refreshed and up to date. Whilst, collaborating with regional offices to ensure all assets are uploaded and categorised correctly
  • Develop a program of education for internal stakeholders on brand excellence
  • Create and maintain a ‘brief suite’ for internal stakeholders, to ensure clear strategic direction and value for brand campaign activities
  • Collaborate with the wider Group Communications to develop a reporting method to track and measure our brand exposure internally and externally
  • Manage relationships from start to finish, with external vendors and agencies. Ensuring that work is delivered on time and within budgets
  • Work on multi-use internal or external artwork when required by Senior Manager- Content
  • Maintain a regular view on our competitors brand efforts and other related firms within the industry
  • Support the Senior Manager- Content to maintain a list of preferred suppliers for brand and content marketing efforts.
  • Keep up to date with works in the ‘agency’ world. Network, attend events and build industry connections
  • Promote and demonstrate positive behaviours in harmony with DP World’s Founder’s Principles, values and culture
  • Ensure that the highest levels of safety are applied in all activities.
  • Understand and adhere to DP World’s Code of Conduct and Ethics policies
  • Perform other related duties as assigned

 

Qualifications, Experience & Skills

 

  • Bachelor level or equivalent in communications, graphic design or art and design subjects
  • At least four years’ work experience and a portfolio of work to show
  • Good knowledge and experience of design and editing software, such as In-Design, Photoshop, Illustrator
  • Ability to thrive in team situations, actively contributing thinking that enhances and/or challenges key assumptions
  • A willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas
  • Excellent business intuition, creativity and innovation, ability to connect the dots and see the bigger picture
  • Good knowledge of digital and social media
  • Accuracy and excellent attention to detail
  • Excellent time management and organisational skills, multi-tasker, willing to take initiative

 

Remuneration and Employment Benefits

The employment benefits package is reflective of the location for this position.

 

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